MUG Root Beer
Amplifying Brand Character to Drive Sales
MUG teamed up with GIPHY Ads to drive sales for their root beer. Working with the brand’s mascot himself, Dog, MUG built a breadth of content through a custom in studio shoot, bringing the brand into evergreen and tentpole moments, creating a MUG moment for every conversation.
4.1%
Sales Lift
Weighted Average Across Test Markets
(Confidence >50%)
2 of 3
Takeovers Drove a Sales Lift
Within 1-3 Days
13.5x
Engagement Rate
Benchmark for Tentpole Takeover
GIPHY ADS SOLUTION
By leaning heavily into MUG’s unhinged personality, paired with first-party insights around our audience, GIPHY developed a creative approach that turned MUG’s brand message into a shareable message.
We brought the mascot, Dog, in studio to capture a plethora of GIF and Sticker content, aligning with popular culture, audience interests, MUG vernacular, and more.
Leaning heavily into key takeovers of the GIPHY Trending Feed through the campaign, there was a MUG Moment for every conversation.
THE GOAL
MUG sought to drive increased sales of their root beer by extending its playful tone from owned social to the center of conversations through a partnership with GIPHY.
Leveraging the brand’s authentic voice and engaged audience was key in creating a series of GIFs that was sure to resonate with the MUG community.
“Mug's unique personality and tone shined through on GIPHY. This authentic integration into the platform helped deliver strong results.”
Terrence McLaughlin, Manager,
PepsiCo Beverages North America
RESULTS
MUG and GIPHY inspired bold and spirited conversations leading up to the end of the year through a total of 60+ custom creatives.
Not only was the Thanksgiving Takeover the best-performing takeover in GIPHY history, but we also ran our first-ever sales lift study with MUG.
With a 4.1% increase in sales and a significant lift in brand awareness, we not only created a positive association with the brand but ultimately drove an uptick in sales of MUG.
MUG Root Beer
Amplifying Brand Character to Drive Sales
MUG teamed up with GIPHY Ads to drive sales for their root beer. Working with the brand’s mascot himself, Dog, MUG built a breadth of content through a custom in studio shoot, bringing the brand into evergreen and tentpole moments, creating a MUG moment for every conversation.
4.1%
Sales Lift
Weighted Average Across Test Markets
(Confidence >50%)
2 of 3
Takeovers Drove a Sales Lift
Within 1-3 Days
13.5x
Engagement Rate
Benchmark for Tentpole Takeover
THE GOAL
MUG sought to drive increased sales of their root beer by extending its playful tone from owned social to the center of conversations through a partnership with GIPHY.
Leveraging the brand’s authentic voice and engaged audience was key in creating a series of GIFs that was sure to resonate with the MUG community.
GIPHY ADS SOLUTION
By leaning heavily into MUG’s unhinged personality, paired with first-party insights around our audience, GIPHY developed a creative approach that turned MUG’s brand message into a shareable message.
We brought the mascot, Dog, in studio to capture a plethora of GIF and Sticker content, aligning with popular culture, audience interests, MUG vernacular, and more.
Leaning heavily into key takeovers of the GIPHY Trending Feed through the campaign, there was a MUG Moment for every conversation.
“Mug's unique personality and tone shined through on GIPHY. This authentic integration into the platform helped deliver strong results.”
Terrence McLaughlin,
Manager, PepsiCo Beverages North America
RESULTS
MUG and GIPHY inspired bold and spirited conversations leading up to the end of the year through a total of 60+ custom creatives.
Not only was the Thanksgiving Takeover the best-performing takeover in GIPHY history, but we also ran our first-ever sales lift study with MUG.
With a 4.1% increase in sales and a significant lift in brand awareness, we not only created a positive association with the brand but ultimately drove an uptick in sales of MUG.