Hardee's
Have A Very Hardee’s Rizzmas
GIPHY and Hardee's partnered to reintroduce the magic of the Cinnamon ‘N Raisin biscuits. By turning social-first assets into shareable and expressive GIFs and Stickers, Hardee’s brought comfort and joy to the holiday chat.
RESULTS
The Rizzler GIFs reached their audiences in the right place at the right time. In endemic, food-related conversations, campaign GIFs received 4.20% ER. Holiday-focused GIFs also blew past engagement benchmarks, with a 5.2% ER.
A Nielsen study found that over 75% of respondents highly rated the branded GIFs and planned to share them. Hardee's surpassed standard CPG food benchmarks in engagement metrics, resonating strongly specifically with males 18 to 24.
Hardee's
Have A Very Hardee’s Rizzmas
GIPHY and Hardee's partnered to reintroduce the magic of the Cinnamon ‘N Raisin biscuits. By turning social-first assets into shareable and expressive GIFs and Stickers, Hardee’s brought comfort and joy to the holiday chat.
"Our Hardee’s Rizzmas GIPHY campaign created a new way for fans to bring the brand into their holiday conversations. GIPHY enabled us to insert Hardee’s into moments people were already sharing, while driving strong engagement, cultural relevance, and genuine enthusiasm for the campaign."
– Representative for Hardee's
75%
Intent To Share
After viewing GIF, 25% higher than industry average
5.2%
Engagement Rate
for searches related to the holidays
– Representative for Hardee's
"Our Hardee’s Rizzmas GIPHY campaign created a new way for fans to bring the brand into their holiday conversations. GIPHY enabled us to insert Hardee’s into moments people were already sharing, while driving strong engagement, cultural relevance, and genuine enthusiasm for the campaign."
75%
Intent To Share
after viewing GIF, 25% higher than industry average
5.2%
Engagement Rate
for searches related to the holidays
THE GOAL
Hardee’s partnered with GIPHY to amplify their holiday campaign featuring internet sensation and Gen Alpha icon, The Rizzler, directly in group chats and online conversations by creating GIFs that showcased both the Hardee’s “Feed Your Happy” spirit and the Cinnamon ‘N Raisin biscuits themselves.
GIPHY ADS SOLUTION
At launch, we captured Holiday audiences with a Christmas Eve Trending Feed Takeover, maximizing both reach and visibility. GIFs were also promoted across popular holiday searches of the moment and endemic keywords like biscuits, yum, hungry, delicious.
GIPHY ADS SOLUTION
At launch, we captured Holiday audiences with a Christmas Eve Trending Feed Takeover, maximizing both reach and visibility. GIFs were also promoted across popular holiday searches of the moment and endemic keywords like biscuits, yum, hungry, delicious.
THE GOAL
Hardee’s partnered with GIPHY to amplify their holiday campaign featuring internet sensation and Gen Alpha icon, The Rizzler, directly in group chats and online conversations by creating GIFs that showcased both the Hardee’s “Feed Your Happy” spirit and the Cinnamon ‘N Raisin biscuits themselves.
RESULTS
The Rizzler GIFs reached their audiences in the right place at the right time. In endemic, food-related conversations, campaign GIFs received 4.20% ER. Holiday-focused GIFs also blew past engagement benchmarks, with a 5.2% ER.
A Nielsen study found that over 75% of respondents highly rated the branded GIFs and planned to share them. Hardee's surpassed standard CPG food benchmarks in engagement metrics, resonating strongly specifically with males 18 to 24.