RESULTS
The Free Burger Day GIFs delivered strong results, with engaging creative that boosted awareness and consideration for the product. In food-related searches, the campaign GIFs drove a 4.1% engagement rate.
The campaign boosted visibility & sharing on GIPHY, generating massive organic reach, as 28% of total delivery came organically. Placing Carl’s Jr. in conversations played a key role in a successful Free Burger Day, driving a notable increase in YoY app downloads.
Carl's Jr.
Owning the Super Bowl chat for Free Burger Day
Carl's Jr.
Owning the Super Bowl chat for Free Burger Day
RESULTS
The Free Burger Day GIFs delivered strong results, with engaging creative that boosted awareness and consideration for the product. In food-related searches, the campaign GIFs drove a 4.1% engagement rate.
The campaign boosted visibility & sharing on GIPHY, generating massive organic reach, as 28% of total delivery came organically. Placing Carl’s Jr. in conversations played a key role in a successful Free Burger Day, driving a notable increase in YoY app downloads.
4.1%
Engagement Rate
for searches related to food
#3
App Store Ranking
post-Free Burger Day campaign
28%
Earned Views
28% of delivery came from Earned Views
“GIPHY transformed Free Burger Day from a single-day promotion into a cultural moment that energized fans and fueled conversations. By amplifying the reactions people love to use, the campaign drove massive engagement and discovery, propelling the app to #3 in the food and beverage category in the App Store.”
– Representative for Carl's Jr.
4.1%
Engagement Rate
for searches related to food
#3
App Store Ranking
post-Free Burger Day campaign
28%
Earned Views
28% of delivery came from Earned Views
THE GOAL
Carl’s Jr. wanted to ensure that they showed up across conversations for their Free Burger Day, owning the food chat.
GIPHY ADS SOLUTION
Carl’s Jr. partnered with GIPHY to promote their Free Burger Day with some of the internet’s most recognizable faces. By focusing on endemic food keywords and leveraging well-known personalities, Carl’s Jr. and GIPHY drove strong incremental reach and connected with the food conversation online.
To own the post-Super Bowl hype, Carl’s Jr. also took over the Trending Feed on the Monday following the Super Bowl, showcasing Free Burger Day with NFL star Jameis Winston.
– Representative for Carl's Jr.
“GIPHY transformed Free Burger Day from a single-day promotion into a cultural moment that energized fans and fueled conversations. By amplifying the reactions people love to use, the campaign drove massive engagement and discovery, propelling the app to #3 in the food and beverage category in the App Store.”
GIPHY ADS SOLUTION
Carl’s Jr. partnered with GIPHY to promote their Free Burger Day with some of the internet’s most recognizable faces. By focusing on endemic food keywords and leveraging well-known personalities, Carl’s Jr. and GIPHY drove strong incremental reach and connected with the food conversation online.
To own the post-Super Bowl hype, Carl’s Jr. also took over the Trending Feed on the Monday following the Super Bowl, showcasing Free Burger Day with NFL star Jameis Winston
THE GOAL
Carl’s Jr. wanted to ensure that they showed up across conversations for their Free Burger Day, owning the food chat.